What Is Facebook Pixel?

Most of us have heard and read about Facebook Pixel but not many of us know what it is, so find out below!

Facebook Pixel is a code you place on your website that tracks conversions from Facebook Ads, you can use Facebook Pixel to make the most out of your Facebook Ads services and your budget.

Facebook Pixel  works by placing and triggering cookies to track users as they interact with your website and your Facebook Ads services.

Facebook pixel tracking can be used to collect data on two different kinds of events

  • A set of nine standard events that Facebook has predefined
  • Custom conversions that you set up yourself.