What Does It Mean To Be White Label?

Have you ever wondered what the term White Label means? In this short blog post we’ll explain.

White Label is a term associated with a website or mobile application that doesn’t tell you how it was made, for example if an app was made using an app builder such as AppsGeyser but doesn’t include the AppsGeyser name or branding then it is a White Label mobile application.

We see that many applications these days are not made using HTML code but are instead made using a website company that allows anybody with or without technical knowledge to produce a good mobile application, however many of these apps are White Label. The reason for this is because a White Label application looks more professional than a branded app looks although they could have been made using the same means.

This doesn’t only happen with mobile applications but with websites too although the reason for this is the same.

Learnt something? We hope so….